Every year, the Canton Fair attracts millions of buyers—but how do you turn their interest into orders? The answer lies in strategic sample management and follow-up. Here’s your action plan:

1. Pre-Fair: Curate Your Sample Strategy

 

  • Target Your Audience: Research buyer demographics. If targeting European markets, emphasize sustainable materials; for Middle Eastern buyers, prioritize modest apparel or luxury finishes.
  • Create a “Hero” Sample: Design one standout product (e.g., a multifunctional jacket with hidden pockets) to anchor conversations.

2. At the Fair: Engage Effectively

 

  • Interactive Displays: Let buyers handle samples. For apparel, offer try-on stations or fabric swatch booklets.
  • Tell a Story: Share the journey behind your product—ethical sourcing, tech innovations, or unique design processes.

3. Post-Fair: Turn Interest into Orders

 

  • Follow up within 48 hours with digital catalogs and personalized quotes.
  • Offer to send additional samples (e.g., color variations or custom prototypes) to serious buyers.
  • Use feedback to refine future designs—did buyers ask for lighter fabrics or faster production speed? Adjust accordingly.

4. Sustainability Spotlight

More buyers seek eco-friendly options. Highlight samples made with recycled materials, low-water dyes, or biodegradable packaging. Certifications like OEKO-TEX or GRS can boost credibility.